.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, when familiarized to getting billions in equity capital annually, have actually increased virtually $360 million so far this year, placing it on course to be the industryu00e2 $ s slowest year in over a years, every Crunchbase records. That downturn results from market concentration, increased regulative stress, as well as economic uncertainties.ADWEEK talked with 5 VCs who remain to acquire adtech firms, even with these problems, concerning what they are actually trying to find as well as what they steer clear of. Possibly unsurprisingly, these investors are targeting chances in privacy-focused modern technologies and industry-specific places such as hooked up television.